Pretty Litter Ad

Motion Design, Video Editing
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Pretty Litter Ad

Personal Project

November 2022

I challenged myself to redo a Pretty Litter ad, combining stock footage with overlapping creative motion graphics to enhance a Martha Stewart thirty second spot. I utilized Premiere Pro along with After Effects to stitch together the footage and overlaid graphics.

Graphics and Edits

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Color Changing Annotations

Previously, this footage didn't elaborate as to what the colored streaks were in the litter. I added motion graphics to clear this up and give more insight into each color.
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Search Path

Combining found footage with my added motion graphic, this short 0:06 second clip could be used as a social post.

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Odor Trapping + Lightweight Graphic

Adding this graphic further emphasizes points the VO covers in the ad, conveying the lightweight and odor reducing features of the litter.

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Ending Graphic

As a first foray into character animation, I transitioned with Pretty Litter's signature brand wave, along with a cat walk cycle using puppet warp.

Reflection

Enhancing footage with Animation

While learning After Effects, I found that animation greatly enhanced regular footage by adding visual interest and reiterated key points of the ad. I also searched for stock footage online to supplement the original footage. By combining these elements, I was able to create a visually stunning and engaging advertisement that captures the viewer’s attention. Putting this video together was a fun project, and I definitely want to create more deliverables in the future that combines editing with animation!