Color Changing Annotations
Previously, this footage didn't elaborate as to what the colored streaks were in the litter. I added motion graphics to clear this up and give more insight into each color.
Search Path
Combining found footage with my added motion graphic, this short 0:06 second clip could be used as a social post.
Odor Trapping + Lightweight Graphic
Adding this graphic further emphasizes points the VO covers in the ad, conveying the lightweight and odor reducing features of the litter.
Ending Graphic
As a first foray into character animation, I transitioned with Pretty Litter's signature brand wave, along with a cat walk cycle using puppet warp.